With the health and fitness industry booming worldwide there’s been increased demand for protein supplements and one Australian brand is taking the lead. Tasmanian based Bulk Nutrients strive to create pure, effective supplements to support the diverse goals of Aussie athletes.
Australia has particularly embraced the fitness and well-being movement, spurring on young new innovators within the industry. One of these innovators is Ben Crowley, the founder of Bulk Nutrients.
Ben started his business at the age of 25 aspiring to create an Australian brand of protein using local raw ingredients. At the time there was no local option when it came to purchasing protein supplements with the majority of products imported from America. Ben saw that the cost of protein was exorbitant in Australia due to the “middle men” distributors used to import the protein from overseas. By operating out of Australia, Ben could offer his customers the best price and quality possible. From here, a new Australian brand was born.
Today Ben’s company, Bulk Nutrients, offers over 150 products that have been developed right here in Australia in the pristine environment of Tasmania. High quality protein supplements are in growing demand with more and more Australians implementing fitness regimes and improving their average fitness levels. Intensive physical activity requires higher than usual levels of protein intake and that’s where supplements play a role. Protein supplements contain important amino acids which are key for energy, repair and recovery, and according to the Euromonitor Report 2016 on Sports Nutrition in Australia, there’s a big increase in awareness with serious athletes and casual users on the importance of protein for their performance.
Customer Service is an area that Bulk Nutrients places a lot of importance on. Although they pride themselves on being a great value manufacturer and supplier, they also realise the importance of providing quality products and service to their customers. Not only do their dispatch teamwork six days a week, they also have an extremely fast turn around, with any order placed before 3pm dispatched on the same working day. Their Customer Service team are also always available during working hours to answer any queries and provide personalised advice.
Another key area that makes Bulk Nutrients unique is their in-house Research and Development department. This team are constantly testing out new ingredients and formulas to develop products in areas such as sleep, recovery and fat-burning to just name a few. This hard work has led to some world first creations such as their recovery product Future Whey, which contains no carbohydrates or fats and is a 100% dairy free protein.
Bulk Nutrients work closely with the health and fitness community by supporting some of Australia’s largest fitness organisations and events. Over 100 grassroots Australian sporting events are supported by Bulk Nutrients each year and they’re proud to be the Official Sports Nutrition Partner of Melbourne City FC, Tough Mudder, UniSport and Sole Motive.
For the A-League team at Melbourne City FC, high quality supplements are a must. As they compete at such a high level they can only use rigorously tested supplements, this is where the Bulk Nutrients’ HASTA Certified Range comes in. HASTA Certified products undergo comprehensive screening to ensure they don’t contain any ASADA/WADA banned substances with the final result being an extra layer of security for competitive athletes.
Bulk Nutrients have expanded into a variety of other sports supplements such as ZMA, Branched Chain Amino Acids (BCAAs) and Acetyl Carnitine and have dived into the world of protein desserts by introducing Protein Mousse, Protein Pancakes, Protein Brownies and the brand new frozen protein treat, Whey Cool. The R&D team are always continuing to explore new flavours and formulas to ensure customers are always satisfied. This ongoing commitment to improving the customer experience has obviously been noticed by customers with Bulk Nutrients winning the Canstar Blue 2018 Award for Customer Satisfaction, receiving 5-stars for Variety of Flavours, Texture, Effectiveness and Value for Money for Protein Supplements.
With so many options available to the fitness community at Bulk Nutrients, where do you start?
We’ve narrowed down just five of their top selling products and explain exactly why they’re so popular and how they can help you achieve your ideal results.
Future Whey - Cola and Lemonade
The future of protein is here and it’s more refreshing than ever. Future Whey supports lean muscle growth and recovery in both casual and serious athletes. It replaces traditional whey based proteins with nine free-form amino acids and in doing so gives protein powder a new identity. Future Whey swaps the fats, carbohydrates and milky texture for a light and refreshing protein experience.
Thermowhey - Choc, Vanilla, Salted Caramel, Rocky Road, Cookies & Cream, Strawberry
Thermowhey has been formulated with a combination of cutting edge and clinically tested fat burning ingredients that help produce great results. With minimal carbohydrates and fats, Thermowhey is 83% protein (a combination of Whey Isolate and Casein) which means absorption is prolonged making you feel fuller for longer. Thermowhey is the ideal protein for those looking to see real body composition changes.
Earth Protein - Chocolate, Vanilla, Salted Caramel
Earth Protein is the market leading protein blend for anyone leading a plant-based life or simply looking for a change from their normal whey protein. It’s vegan friendly, lactose free and uses 100% natural ingredients to support muscle development and recovery. By combining organic brown rice and pea proteins, Earth Protein delivers a full balanced spectrum of amino acids unlike many other plant proteins on the market.
Muscle Food 101 - Chocolate, Vanilla, Choc Honeycomb, Cookies & Cream
The only muscle gainer supplement you’ll ever need! Muscle Food 101 is a specialised protein blend designed for anyone wanting to gain weight and muscle mass. It offers a 2-1 ratio of carbohydrates to protein which is considered to be the best for muscle growth and recovery. With a combination of two carbohydrate sources and MCT oils for energy, Muscle Food 101 will help you build size and recover faster.
BCAA Recovery - Apple & Raspberry, Tropical, Watermelon, Lemonade
Branched Chain Amino Acids (BCAAs) have been extensively studied with results showing its ability to reduce muscle soreness and promote a faster recovery. Bulk Nutrients BCAA Recovery is the ultimate intra workout recovery blend. The addition of Citrulline Malate helps to increase workout performance and capacity as well as improving the body’s ability to use BCAAs. BCAA Recovery is available in a variety of refreshing flavours making it one of the best tasting BCAAs on the market.